Product · AI agents
FirstHour CRM agents research leads, clean records, chase follow-ups and run your everyday workflows inside the CRM your team already uses, so reps start every day with deals to work, not data to fix.
agent://inbound-research · run 07:02
liveResearch every new lead from last night, clean up the records and draft follow-ups for the hot ones.
RunFound 14 inbound leads since 18:00 yesterday
web form · email · LinkedIn
Researched companies and enriched 14 records
size · industry · tech stack
Merged 3 duplicate contacts into existing accounts
Halden, Norvik, Ostara
Scored and routed leads to owners
6 hot · 5 warm · 3 nurture
Drafted 6 personalised follow-ups for your review
waiting on you
Records changed
0 fields
Halden Logistics
stage: Lead Qualified
Norvik Foods
owner: — Priya N.
Ostara Health
next step: — Demo Tue 10:00
Brightwell & Co
score: 42 87
Drafting follow-ups…
ReviewStart with the outcome
Today
New leads sit untouched overnight while reps look up the company and guess who owns it.
With FirstHour CRM agents
Every lead is researched, scored and routed before the first coffee, with a draft reply waiting.
The result
Hot leads reach the right rep in minutes, not hours.
Meet the agents
Each agent owns a slice of the work your team does every morning, and every one writes to the same records, fields and permissions your people use. Nothing lives in a side tool.
research-agent
Company size, stack, buying signals and the right contact, pulled from the web and your inbox and written straight to the record.
Halden Logistics
+6 fields
Reps open a lead already knowing why it matters.
records-agent
Merges duplicates, fills gaps and flags deals that have gone quiet.
A pipeline you can forecast from.
follow-up-agent
Drafts the next message in your voice and schedules it when the timing is right.
to: maren@ostara.health
Hi Maren, following up on Tuesday's call. I've attached the rollout plan we discussed...
send · Thu 09:15
Every open deal has a next step.
workflow-agent
Describe the process in plain language. The agent builds it on your objects, then runs it on every new record.
"When a deal is won, set up onboarding, assign a CSM and book the kickoff."
Handoffs happen the same way, every time.
Why teams switch them on
Agents come with every FirstHour CRM plan. No AI add-on, no per-seat surcharge, no metered runs.
Agents work on your real objects and fields, including custom ones. Nothing is copied into a separate AI tool.
Choose what runs automatically and what waits for a person, per agent and per action.
Each update is logged with the reason behind it and can be rolled back in one click.
An agent only sees and changes what its role allows, with the same rules as your users.
Describe the outcome the way you would to a colleague. No scripting, no consultants.
How it fits
Agents strengthen everything else in FirstHour CRM. Turn them on where they help, keep working manually where you prefer.
Records
Agents enrich and clean the same accounts, contacts and deals your team edits.
Pipeline
Stage changes, next steps and risk flags show up where reps already work.
Workflows
Agent steps sit inside your automations next to rules and approvals.
Reporting
Cleaner data means dashboards and forecasts you can act on.
No. Agents are included on every FirstHour CRM plan, including the 30-day free trial. There are no add-on fees or metered runs.
Only if you let them. You decide which actions run automatically and which wait for approval, per agent and per field.
Agents follow the same role-based permissions as your users. They can only see and change what their role allows.
Yes. Every change is logged with its reasoning, and you can roll back a single field or a whole run in one click.
No. Describe the outcome in plain language and the agent builds the steps on your objects for you to review.
Try FirstHour CRM free for 30 days with every agent switched on. No credit card, no AI add-on.